What’s More Important: Color Accuracy and Contrast or Brightness in Conference Room Presentations?

Insight Media has published a new white paper titled: What’s More Important: Color Accuracy and Contrast or Brightness in Conference Room Presentations?  The impetus for this paper was the release of the BenQ Colorific HC1200, a projector that is optimized for color accuracy and high contrast, rather than traditional brightness measurements.

Historically, the projection industry has focused on offering more and more lumens.  But is this the right metric to be focused on?  Maybe end users, integrators and manufacturers should focus more on the color accuracy and contrast of the projector instead of assuming that more brightness is always better.  This is the question that this white paper asks.  But the purpose is not to provide a definitive answer to the question, but rather, to lay out some facts and hypothesis and start an industry dialog.

The white paper provides background sections on these key elements of image quality and at the end profiles a set of tests done that represent one case study for a conference room set up.  We encourage others to do additional studies. Download the whitepaper now and weigh in on this topic.

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About the Author: Chris Chinnock

Chris Chinnock

Chris Chinnock the founder and president of Insight Media. His areas of focus include the 4K ecosystem, laser displays, 3D/Light Field/Holographic displays, advanced imaging technology (HDR, HFR, WCG), VR/AR/MR and emerging technologies and products in the broadcast, consumer electronics, ProAV and the display industries.