At CES 2026, TCL CSOT showcased a suite of automotive display technologies that prioritize futuristic design, extreme brightness, and passenger comfort under its APEX innovation philosophy.

Mass Production Solutions

• Air Hawk AR-HUD: A bright, 88-inch virtual display that projects telemetry and navigation data up to 10 meters away. It includes a tilt function to protect the panel from sun-related heat.
• Panoramic HUD (PHUD): This Mini-LED backlit system uses three LCD panels to provide a wide field of view. It is designed with special polarizers to remain perfectly visible through polarized sunglasses.
• Electronic Rear-View Mirror: An LCD-based mirror that offers superior clarity at night or in rain. It features an integrated heating function for quick response in freezing weather.
• 30-inch Cockpit Display: A slim, high-brightness Mini-LED screen designed for entertainment. Future versions may include AI-driven privacy features that track driver distraction.

Future Prototypes

• Sliding IJP OLED Display: The world’s first inkjet-printed (IJP) OLED for cars that can expand from 16 inches to 28 inches. It uses a true RGB pixel layout and is rated for over 100,000 sliding cycles.
• 22-inch Flexible OLED: A multi-curved panel that can face both the driver and rear passengers. Its slim profile allows it to blend seamlessly into the vehicle’s interior.
• AI 2D AR-HUD: A specialized prototype reaching an incredible 140,000 nits of brightness. This extreme luminance ensures a clear, colorful image even in direct, harsh sunlight.