Tag Archives: MainConcept

Is ATSC 3.0 and Advanced HDR by Technicolor the Path Forward for Wide Adoption of Live HDR?

While a lot of episodic and movie content is available in HDR, live broadcast content is not. And so far, only Sinclair Broadcasting has led that charge to offer live HDR content using ATSC 3.0 and Advanced HDR by Technicolor. Can this be a key enabler for more live HDR content – especially in sports? […]

Chris ChinnockApr 24, 2023Broadcast, Cinema & Post Production, Consumer Electronics, NewsBBright, Cinnafilm, Cobalt Digital. Advanced HDR by Technicolor, dynamic tone mapping, HDR, InterDigital, MainConcept, NAB 2023, Sinclair Broadcasting

8K Updates from NAB 2023

While I did not physically attend NAB this year, I was able to summarize some of the 8K-related news coming out of NAB. Maybe next year I will attend to provide the depth and details that remote reporting can’t provide. Overall, it seems rather impressive that there were several live 8K demos this year along […]

Chris ChinnockApr 24, 2023Broadcast, Cinema & Post Production, News8K, B&H, Canon, Colorfront, DJI, FOR-A, HP, Insync Technology, Intel, MainConcept, Meta, Microsoft, NAB 2023, NVIDIA, RED, Spin Digital