Tag Archives: dynamic tone mapping

Is ATSC 3.0 and Advanced HDR by Technicolor the Path Forward for Wide Adoption of Live HDR?

While a lot of episodic and movie content is available in HDR, live broadcast content is not. And so far, only Sinclair Broadcasting has led that charge to offer live HDR content using ATSC 3.0 and Advanced HDR by Technicolor. Can this be a key enabler for more live HDR content – especially in sports? […]

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