We met with Samsung Display a the SMPTE conference in Hollywood where they were showcasing their current QD-OLED TV vs. a white OLED TV. The QD-OLED TV was the Sony A95K model while the white OLED TV was the G2 from LGE.
While specifics of QD-OLED performance improvements will have to wait until the CES time frame, representatives did reveal that there will be a new and improved OLED stack that will increase brightness and contrast even higher.
In the demo, they also had a colorimeter and so I asked if they could measure some color patches on both sets to see how they compare. The results are shown below.
| Color | Sony QD-OLED | LG White OLED | % Increase |
| Red | 188 | 68 | 176% |
| Yellow | 595 | 229 | 160% |
| Green | 239 | 157 | 52% |
| Cyan | 311 | 165 | 88% |
| Blue | 41 | 25 | 64% |
| Magenta | 206 | 79 | 161% |
| White | 757 | 646 | 17% |
This data is interesting. While all the colors are brighter in the QD-OLED display it is the red and yellow colors that seem to get the biggest boost in brightness allowing for brighter, more saturated colors in this area. The boost to white is not insignificant, but probably not as noticeable as in the red/yellow boost. This just proves the color-volume benefit of these panels.
Sony A95K QD-OLED TV