Rooting for the Roots – Taking the Right Route

Many among us consider today’s rapid changes and significant number of high end innovations in entertainment and entertainment technology, among other businesses and industries, to be in a state of upheaval and disruption.

That is not necessarily a bad thing. In particular, we are seeing growth in the ways that content is produced and distributed, and how, where and when it is viewed across many platforms.

Such technologies as over the top (OTT), virtual reality, display devices, broadband connectivity and all manner of cloud computing and storage systems, mobile data, mobile payments, the commoditization of voice calls, wearables and many more are causing a frenzy at numerous points on the value chains that connect these and other businesses. It is a frenzy in both the horizontal and vertical businesses that form the overall interconnected ecosystem in any one or more industry.

The opportunity for great rewards has stirred the entrepreneurial spirit in many and for good reason. There are opportunities at the end of the rainbow. It is a time for change and new ideas, for both the inventors and for the market.

But to get to that pot of gold at the end of the rainbow, businesses, no matter what their product or service, will need to pay attention to their roots, the basic principles that guide and help an organization grow on a solid base.

For many, that is easier said than done.

Along the way, in booming industries, there will be the inevitable road kill, the companies whose product or service did not quite stand the test of the market, or for some, were simply not completed on time, on budget, or both.

It is not always about the concept the company is bringing to market, but rather, whether or not the timing is right for that concept. We have seen people through the years chase the holy grail only to find that it is many years too early. Some of those ideas we may just see again in some form or another in 5, 10 or 20 years when the timing is right.

And for others, the concept will be right on, but the team just could not execute, if indeed there even was a team. Those, too, may reappear at some point down the road.

Consolidation is also inevitable as the various industry segments, especially those related to newer technologies begin to mature.

When we started our consulting practice many years ago, at a time when digital technologies of all kinds were just beginning to take hold and penetrate the market, we saw numerous organizations that fit these broad descriptions.

Sadly, many of them are no longer with us. And if it was not one of the above scenarios that did them in, the bust in the tech boom of the late 90s or the recession more recently got them.

In the early days, we wrote about many such important concepts and generally included potentially helpful solutions with topics such as 10 Steps to a More Profitable CompanyThe 7 Steps BeyondWhen Showing up is Not Enough,Indirect MarketingGoing to Abilene and Understand Before You Sign, among many others.

The concepts in those still apply today, even though they were not written “yesterday.”  The goal then as it is now: to show the right route.

In time, though, it was more fun to publish our consulting newsletters on future thinking concepts and trends in the marketplace on such matters as A Shift is Upon UsBracing for the CorrectionCurse of the LegacyFuturing TV: A Look Ahead and what has been an annual Perspective on NAB and CES, as well among others.

For those who follow the newsletters, and in the most recent several years the many posts on current topics on various social sites, those topics are still a lot of fun and they are ones that are very pertinent to our clients and our prospective clients.

They are often forward thinking in nature.

But so are the earlier topics, perhaps more so and perhaps more important today as we continue along the rapid growth trajectory.

It is our hope that the many start ups and early stage companies that are in the frenzy today will survive in the long term, but to do so will require they pay attention to the basics and go back to their roots.

In fact, we are rooting for them.

There are effectively two routes to take, one right the other less so. Which route will you take?

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About the Author: Marty Shindler

The Shindler Perspective is a husband & wife consulting practice focused on the entertainment and entertainment technology value chain as well as the many businesses and industry segments that intersect with the points on the chain. The practice consults on business, economic, strategic, organizational and operational matters in a diverse, but interconnected set of market segments and companies with deep insights on the trends in the marketplace.