Harman Describes AR HUD Plans at CES 2025

Harman Describes AR HUD Plans at CES 2025

Harman showed their automotive display solutions. First up is their AR HUD prototype.

HUD Specifications

  • Type: LCD-based, mirror-based
  • Design: 10L configuration
  • Virtual Image Distance: 10.5 meters
  • Field of View: 12° × 4°
  • Current Size: Large (10L), but they aim to reduce it since no one wants bulky HUDs anymore.
  • Next-Gen Goal:
    • Variable image distance from 10 meters to infinity
    • Slightly larger field of view
    • Smaller physical footprint

Software Platform

  • Harman developed the entire software stack:
    • Central processing unit
    • Sensor data handling
    • Machine learning optimization
  • Originally created for VR headsets, now adapted for automotive HUDs.
  • Includes an SDK for customization:
    • Move graphic elements
    • Change colors, size, and appearance
    • Create branded solutions

Summary:
Harman is pushing toward more compact HUDs with variable image distance and advanced software tools for customization, offering OEMs flexibility and branding options.

 

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