Category Archives: Automotive

How to Make a Holographic Optical Element Film

By Chris Chinnock, Insight Media Holographic Optical Element (HOE) films are an emerging class of optical device that can be used to bend, shape, or direct light. Simple HOE structures like grating are used in waveguides to capture, direct and expand images for Augmented Reality (AR) devices. HOEs can be used to create true static […]

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Recent News from AR-HUD Developer Envisics

Envisics is developing Augmented Reality Head-up Display (AR-HUD) technology based on spatial light modulator and laser technology to create a true holographic display solution. Their Gen 2 AR-HUD is set to debut in the Cadillac Lyric later this year. Below is some recent news and observations from the company. – Chris Chinnock With the start […]

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Video News Reports from CES 2024

Insight Media was at CES 2024 and produced a number of video news reports at the event covering automotive, AR/VR/MR and TV/Projection displays. Automotive (LCD, OLED, microLED, HUDs) Envisics Describes Their Holographic HUDs at CES 2024 Envisics is developing holographic HUDs that use a spatial light modulator and diffraction patterns to generate the images. This […]

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Many Ways to Visualize ADAS Information

The role of Advanced Driver Assistance Systems (ADAS) systems in automobiles is to prevent deaths and injuries by reducing the number of car accidents and the serious impact of those that cannot be avoided. Advanced ADAS systems will be needed to enable semi- and fully-automated automobiles as well. Today, ADAS functionality is visible in small […]

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White Paper – What’s a HUD and Why are Car Makers so Anxious to Add Them?

The automobile market is currently changing in unprecedented ways. Electric vehicles are replacing those powered by internal combustion engines. Cars are adding more sensors, communications capabilities and pushing the abilities of autonomous driving. Car interiors are being reshaped and electronics are poised to become the dominant cost of new vehicles after the battery packs. Displays […]

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