At the Vehicle Displays and Interfaces conference BOE Varitronix showed their panoramic HUD, a drop-down rear-entertainment screen and talked about adopting their UB cell LCD technology for the automotive market.
Panoramic HUD Technology
BOE is mass-producing a curved LCD panel for panoramic head-up displays (HUDs).
- BMW Partnership: BOE acts as the supplier for BMW’s pioneered panoramic display concept.
- Projection Method: The display sits below the dashboard and projects onto a specialized black band.
- High Luminance: The system requires 5,000 to 7,000 nits to compensate for low reflectivity.
- Ultra-Wide Resolution: The panel features a unique aspect ratio of approximately 9K by 0.5K.
UB Cell Technology
BOE is transitioning its high-performance LCD technology from the TV and IT markets to vehicles.
- Enhanced Contrast: This technology focuses on achieving deep blacks and high contrast ratios.
- Automotive Adaptation: They are currently refining liquid crystal materials to meet strict automotive durability ratings.
- Form Factor: A 15.6-inch version was showcased as a potential device for the automotive market.
Rear Seat Entertainment
The booth also featured mechanical solutions for passenger comfort and entertainment.
- Flexible Mounting: They demonstrated a roll-down or flip-down TV mechanism for rear seats.
- Mechanical Focus: The emphasis of this demo was the physical deployment hardware rather than the display tech itself.
