BOE Shows Automotive Displays at DisplayWeek 2024

BOE Shows Automotive Displays at DisplayWeek 2024

DisplayWeek 2024 is packed with next-generation display technologies, and TCL CSOT (China Star) is making waves with its impressive lineup of microLED and automotive concepts. Here’s what stood out.


The Headliner: 163-Inch MicroLED Display

Outside the booth, TCL CSOT features a 163-inch microLED display, previously shown at CES and IFA. This massive screen uses microLEDs on PCB backplanes—a design similar to traditional video walls but with smaller LEDs, bridging the gap between conventional LED signage and next-gen microLED solutions. The result? A stunning, high-quality image that signals where large-format displays are headed.


Inside the Booth: Automotive Display Concepts

TCL CSOT is also pushing boundaries in automotive display technology with several innovative demos:

AR HUD: LCD Today, MicroLED Tomorrow

The current AR HUD uses a 5.1-inch LCD panel with a resolution of 1440 × 480 and a field of view of 15.5 × 3.5 degrees. While this version is standard, TCL CSOT is developing a microLED variant featuring 30–50 micron LEDs on LTPS glass, promising improved brightness and efficiency.

Rear Seat Entertainment: Virtual Comfort

This clever design places a display below the headrest, paired with a half mirror and reflector to create a virtual magnified image at an apparent distance of 6 meters. The effect is similar to collimated displays used in simulation systems, making it comfortable for passengers.

Pillar-to-Pillar LCD Display

Stretching across the dashboard, this pillar-to-pillar LCD uses a mini-LED backlight for enhanced brightness and contrast—a sleek solution for next-gen automotive interiors.

B-Pillar MicroLED Display

A fresh concept: a small microLED display integrated into the B-pillar between front and rear seats. It’s designed for ambient information or decorative purposes—a first in automotive design.

Floating Image Display

Perhaps the most intriguing demo is the floating image display. Using a sheet of micro lenses aligned with a 500 × 500-micron microLED panel, TCL CSOT creates a flat image that appears to float in space. While not a true light-field display, the effect is impressive. Add touch capability, and this could become a virtual avatar for cars or kiosks.


Why It Matters

TCL CSOT’s showcase highlights the versatility of microLED technology—from massive signage to futuristic automotive concepts. While some products are still in development, the direction is clear: microLED is poised to redefine both consumer and automotive display experiences.

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