In this transcript, Chris Chinnock provides a look inside a Harman demonstrator vehicle at the SID Vehicle Display conference, focusing on their integrated cockpit and projection technologies.
Panoramic HUD (QVUE)
Harman’s flagship display concept, branded as QVUE, creates an ultra-wide information band across the windshield base.
- Hardware Setup: The system utilizes four 12.3-inch LCD panels.
- Projection Method: Images from the panels reflect off a specialized black band to appear in the driver’s line of sight.
- Display Quality: The current units appear edge-lit, though Harman is reportedly developing full-array local dimming versions.
- Market Adoption: While pioneered by BMW, Harman reports significant interest from other manufacturers for this commercialized version.
Cockpit Control System
The vehicle features a centralized interface to manage the expansive display setup.
- Center Console: A dedicated cockpit controller acts as the primary input for the car’s systems.
- Configuration: Users can use this panel to customize exactly what information is displayed on the panoramic HUD.
Augmented Reality (AR) HUD
In addition to the panoramic display, the demonstrator includes a high-spec AR projection system.
- Wide Field of View: The TFT LCD-based unit offers a 15-degree by 4-degree field of view.
- Virtual Distance: Information is projected to appear at a virtual distance of approximately 10 meters.
- Immersive Visuals: The system is designed to provide one of the widest AR experiences currently available in the automotive space.






