Automotive Cockpit Demonstrator from Harman at VDI

Automotive Cockpit Demonstrator from Harman at VDI

In this transcript, Chris Chinnock provides a look inside a Harman demonstrator vehicle at the SID Vehicle Display conference, focusing on their integrated cockpit and projection technologies.


Panoramic HUD (QVUE)

Harman’s flagship display concept, branded as QVUE, creates an ultra-wide information band across the windshield base.

  • Hardware Setup: The system utilizes four 12.3-inch LCD panels.
  • Projection Method: Images from the panels reflect off a specialized black band to appear in the driver’s line of sight.
  • Display Quality: The current units appear edge-lit, though Harman is reportedly developing full-array local dimming versions.
  • Market Adoption: While pioneered by BMW, Harman reports significant interest from other manufacturers for this commercialized version.

Cockpit Control System

The vehicle features a centralized interface to manage the expansive display setup.

  • Center Console: A dedicated cockpit controller acts as the primary input for the car’s systems.
  • Configuration: Users can use this panel to customize exactly what information is displayed on the panoramic HUD.

Augmented Reality (AR) HUD

In addition to the panoramic display, the demonstrator includes a high-spec AR projection system.

  • Wide Field of View: The TFT LCD-based unit offers a 15-degree by 4-degree field of view.
  • Virtual Distance: Information is projected to appear at a virtual distance of approximately 10 meters.
  • Immersive Visuals: The system is designed to provide one of the widest AR experiences currently available in the automotive space.
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