Yearly REPORTS
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2009 Digital (Solid-State) Head Up Display (HUD) Report
A study of solid-state Head Up Displays technology and prospects in Automobile and Aircraft Applications
Vehicular Head Up Displays (HUDs), which are viewed through the windshield and present imagery overlaid on the operator’s real worldview, have been a vital part of tactical military airplanes since the 1970s, where they are essential for successful mission execution. More recently, these displays have moved into the mainstream of civil aircraft (transports and business jets), where they are instrumental in improving safety and all-weather operability. HUDs have long occupied a niche in the automotive market as well. But as HUD technologies and the level of information available for display in vehicles continue to improve, developers and suppliers want to know if their limited market share will increase, based on considerations of safety and convenience.
Early avionic HUDs used CRT image sources, while first- and second-generation automotive HUDs were often based on segmented incandescent or vacuum fluorescent displays. In a convergence of technologies, modern HUDs, regardless of market segment, are incorporating active matrix digital imagers with long-life solid-state illuminators (LEDs or lasers). Scanned laser technology is demonstrating its viability in automotive markets as well.
These advances in HUD technology and performance improvements are expected to continue, and to open new opportunities for HUD users, manufacturers and their suppliers. As a result, there is a need for an evaluation of digital, solid-state HUD technologies, price and performance, and comparison of these parameters to the existing and forecast markets for HUDs across a range of potential applications.
Report Details | Table of Contents
2009 Low-Cost and Toy Projection Systems Report
Technology, Cost and Marketing Analysis of Projectors That will Retail for less than $300
This report defines a low-cost projector as a stand-alone front projector where the retail price is under $300. Projectors embedded in other electronic systems are not included.
The prices of projection systems are being driven down by technology change and extreme competitive pressure. This pressure comes from both within the projection industry and the rapidly declining prices of direct view displays, particularly LCDs. As projector prices go below the $300 price point, new markets are created and volumes can rapidly increase. This low-cost market must be understood by all projection industry participants, including mainstream projector manufacturers who are likely to see their prices eroding.
At still lower price points, the current generation of toy projectors that use film as an image source will be replaced by electronic projection systems. The first toy projectors have already appeared on the market and this market is expected to expand rapidly.
Report Details | Table of Contents
E-Paper Displays, Applications and the E-Book Reader Market
Covering all e-paper type displays, multiple applications for them, with market and forecast analysis of e-book readers
The Amazon Kindle Electronic Book Reader (EBR) has ignited interest in this product category. With the right combination of display technology, content availability, ease-of-use and price point, the EBR market is taking off. This has created broad interest in understanding the size and growth potential of this market, the key display technologies that will propel next generation systems and the opportunities for companies to participate in this growing segment. With consumer electronics in the dolldrums, any product category that is growing is bound to garner much interest.
The objective of this report is to provide solid analysis of the market needs for EBR products and to evaluate all of the e-paper-like display technologies to identify those most suited for use in EBRs. To develop a forecast, we look at the needs of six sub-segments evaluating the total available market, adjusting this TAM as needed and developing a proprietary “needs-expectations” analysis. A sophisticated cost model is used to evaluate and determine the price of panels and EBR products based upon display technology, while penetration scenarios for each sub-segment are examined and applied to develop a unit and revenue forecast. A review of current EBR suppliers and products is also included. The goal of all of this analysis is to provide solid technical, market and forecast information to help readers identify opportunities and target the timing and features of new products or component technology.
Report Details | Table of Contents
2009 Autostereoscopic 3D Displays in Signage and Professional Applications
A Study of the Technology, Infrastructure and Markets for Electronic Autostereoscopic 3D Digital Displays for Professional Use
The use of autostereoscopic 3D (AS-3D) displays in digital signage is just beginning. But these no-glasses 3D displays have something that makes them attractive: their “WOW” factor. Anything that grabs the attention of an audience is of interest to advertisers. And with the rapid growth of digital out-of-home (DOOH) advertising, the ability to add a 3D component to the mix in signs is very attractive. But currently, the lack of existing content, the high cost of producing new content, the high cost of the displays themselves, and the limited sales force for these products, has meant that sales have been slow. Therefore, there is a clear need for the industry stakeholders to understand the value propositions of AS-3D displays, the expected pricing declines of these solutions, the forecasts and market opportunity for AS-3D and the capacity of the industry to create content to serve the market.
Report Details | Table of Contents
2009 LED- and Laser-based Ultraportable Projector Report
The objective of this report is to supply product planners, technologists, managers, engineers and researchers with the information needed to plan, design and market LED- and laser-based ultraportable projectors that have greater appeal to end users than these products have had to date. The required information needed to plan these products includes a description of the existing ultraportable market, the value proposition of existing products, the problems with existing LED ultraportable projectors, performance data on ultraportable projectors, cost information and component availability. In addition, significant effort has been made to evaluate a number of product entry and market growth strategies to aid in development of this market. All key data including unit sales forecasts by sub-category and industry revenue are forecast from 2008 – 2013.
Report Details | Table of Contents
2008 Performance Benchmark Report on LCD HDTVs
Insight Media, in cooperation with DisplayMate Technologies, has completed a wide variety of benchmark performance tests on a series of top-of-the line HD LCDs from the top brands. The results of this testing are available in the Performance Benchmark Report on LCD HDTVs.
While on-axis performance is quite good in these TVs, at off angles the color
shifts are noticeable and potentially a serious problem. Worse, TVs with native
extended color gamuts produced significantly larger color errors at off angles.
Report Details | Table of Contents
2008 LED Projection Systems Report
A
study of the use of LEDs as an illumination source for projection systems.
Most microdisplay-based projection systems built to date have used an HID lamp such as the UHP as a light source. LEDs have begun to penetrate the projection market and currently LED-based rear projection TV, companion pico-projectors and ultra-portable projectors are commercially available. This penetration of LEDs into the projection market is expected to continue and LED-based home theater projectors have already been announced while development of LED illumination for several other projector categories is ongoing. As a result, there is a need for an evaluation of LEDs in terms of technology, price and performance, and comparison of these parameters to the existing and forecast markets for projection systems across a range of potential applications.
The objective of this report is to provide technologists, managers, product planners, engineers and researchers with the information needed to evaluate LED technology in proposed projection displays. The required information needed to make these decisions include performance data, cost information and availability, all forecasted from 2008-2012. Since the projection market includes segments that range from very low end to very high end, this report evaluates LEDs suitable for projectors ranging from a few lumens up to about 2000 lumens.
This report focuses on the roadmaps for LED devices and supporting thermal management and driving systems. This data is then applied to the analysis of specific LED projection markets and applications in six separate and stand alone Market Segment Analyses.
Report Details | Table of Contents
Cost/Throughput Model for LCD Backlight Units (BLUs)
LCD-TV today uses CCFL backlight technology, but many think that LED backlights are the future. But costs remain an issue in the adoption of LED backlights for larger-sized LCDs. Using a new cost model tool developed by Insight Media and validated by industry experts, the model finds that the price decline for LED backlights will be steep, allowing a rapid changeover to begin around 2011.
Insight Media's sophisticated Cost/Throughput Model for LCD Backlight Units
(BLUs) is a tool that can be used to determine the component and subsystem
cost for dozens of different types of backlight configurations. Pricing
is forecasted to 2012, allowing easy comparison between alternative solutions.
The tool can also be used for design tradeoff analysis. The figure shown
on the Report Details page shows the input parameters, calculated results
and the pricing forecasts for the component bill of materials for a specific
configuration.
Report Details
| 2008
LCD BLU Report
Download Static Version of LCD BLU Cost & Through-put
Model
2008 3D Television Report
Historically, the 3DTV market has been very small, with the solution being add-ons that only worked with CRT displays. Advances in display technology and 3D video formats, plus additional 3D content from the cinema, games and other sources, means this is likely to change in the coming years. This report is designed to provide a solid technical and market analysis of the 3DTV options and forecast the penetration of this technology into the worldwide television market.
Report Details | Table of Contents
2008 LCD Backlight Report
The BLU market is set for disruptive change over the next couple of years. As a result, there are many questions from all quarters of the industry - from component and BLU makers to LCD module, notebook, monitor and TV makers. This report is designed to provide a solid technical analysis of the options, coupled with a thorough performance and cost analysis to ultimately develop a forecast for adoption of these alternative BLU technologies.
Report Details | Table of Contents
2008 Pico-Projector Market Segment Analysis
Pico-projectors, projectors the size of a cell phone or even small enough to integrate into a cell phone, are a topic of active development and products are expected in 2008. This is a new product category and there is no historical data on markets, prices or sales. There was a need to examine this nascent market carefully to see how it is likely to develop, who is likely to buy these projectors and what prices they are likely to pay.
These pico-projectors are expected to use either laser, LED or hybrid laser/LED illumination. The objective of this report is to apply the price, performance and system level knowledge about lasers and LEDs developed in the Laser and LED Projection Reports to the special needs of the pico-projector market. The goal is to generate realistic forecasts based on engineering analysis of price and performance, plus business, market and competitive analysis to guide the developments by companies working in the field.
This latest edition updates the technology competitive analysis for integrated and companion pico projectors. We did this after seeking additional input from the key providers and have restructured the analysis to provide more clarity in our rating definitions and thinking behind each assessment. These rankings and assessments are our opinion, but we have tried to be careful to layout our arguments so you can better judge the validity of these ratings. In addition, we need to also point out that these ratings do not represent the definitive assessment of an option, but a rough score on their viability.
Report Details | Table of Contents
2007 Laser Projection Systems
Virtually all microdisplay-based projection systems built to date have used an HID lamp such as the UHP as a light source. While lasers have been proposed as replacements for the lamp as far back as 1966, cost and performance of these systems has rarely been satisfactory. Today only extreme high-end, high-price projectors use laser illumination. There is a need for an evaluation of lasers in terms of technology, price and performance, and comparison of these parameters to the existing and forecast markets for projection systems across a range of potential applications.
Report Objective:
The objective of this 221-page report is to supply technologists, managers,
product planners, engineers and researchers with the information needed
to evaluate laser technology in proposed projection displays. The required
information needed to make these decisions include performance data, cost
information and availability, forecasted from 2007-2012. Since the projection
market includes segments that range from very low end to very high end,
this report evaluates lasers from a few milliwatts to 5 watts and more of
optical output per color. Separate Market Segment Analyses of nine different
market segments focus on applying the cost and performance data of laser
systems developed in the main report.
Report Details | Table of Contents
2007 Visualization and Simulation Market Segment Analysis
The objective of this report is to apply the price, performance and system level knowledge about RGB lasers developed in the Laser Projection Report to the special needs of the Vis/Sim market segment. The analysis synthesizes key component and system-level price and performance information with a business and competitive market evaluation, to develop an understanding of the special value propositions offered by laser-based projection systems relative to encumbant or other expected solutions. The analysis is used to create a total Vis/Sim forecast along with the penetration of laser-based systems into the total available market from 2007-2011.
Report Details | Table of Contents
2007 Cinema and Large Venue Market Segment Analysis
The objective of this report is to apply the price, performance and system level knowledge about RGB lasers developed in the Laser Projection Report to the special needs of the large venue and digital cinema market segment. The analysis synthesizes key component and system-level price and performance information with a business and competitive market evaluation to develop an understanding of the special value propositions offered by laser-based projection systems relative to incumbent lamp-based solutions. The analysis is used to create a total large venue and digital cinema forecast along with penetration of laser-based systems into the total available market from 2007-2012.
Report Details | Table of Contents
2007 Professional Video Monitors Report
CRTs
for monitors in broadcast, post production and other high-end professional
applications are nearing the end of their manufacturing life. But what will
replace them and can these replacements live up to the needs of these users?
To find out, Insight Media has created and released a new report on this
topic called "Professional Video Monitors." It is available now
as a pdf file for only $999.
In general, there are three classes of broadcast and professional monitor. Each requires different levels of performance with the class 1 type used in the most demanding applications like color grading and broadcast quality control. Such monitors need to offer a minimum of processing so that they can reveal defects or artifacts in the native video content. LCDs are already making the transition into these markets, but where and how these monitors are used makes a great deal of difference on price and performance.
Report Details | Table of Contents
2007 Field Sequential Color LCD-TVs and Monitors
A
significant part of the cost of current large screen LCDs is the color filter
array needed to make the display full color. This array not only adds cost
directly, but it also requires the underlying panel have 3x the target resolution
of the panel and reduces the system power efficiency by at least 3x. Field
sequential color (FSC) LCDs would eliminate the need for the color filter
plate, allow increased resolution and make the panels more efficient, which
is an especially important property for battery powered systems such as
laptop screens. While FSC LCDs have considerable promise in terms of both
cost and performance, they also have major technological hurdles to overcome
before they can become mass-market products instead of laboratory demonstrations.
The objective of this report is to supply technologists, managers, product planners, engineers, researchers and marketing personnel with the information needed to evaluate field-sequential LCD technology for large screen applications such as laptop computers, desktop monitors and LCD-TV. FSC systems have been demonstrated at technical conferences such as SID but further development is still necessary. This report will not only outline the current state of the technology, but will indicate which areas of FSC LCD technology need additional work before product design can begin.
Report Details | Table of Contents
2007 Approaches and Prospects for Thin RPTV
Rear
projection TV (RPTV) is facing serious competition in the market place from
thin displays, currently including LCD-TV and plasma. Additional flat technologies
may enter the market in the near future, including OLED, SED and FED. These
thin displays, especially in larger sizes, command a significant price-premium
over RPTV. Even in today's price-sensitive consumer market, the consumer
seems to be willing to pay this significant price-premium for a thin TV.
It is expected that unless the RPTV manufacturers make an effort to introduce
thinner sets that are closer to the form factor of LCD and Plasma, their
market share will continue to erode.
The objective of this report is to supply technologists, managers, product planners, engineers, researchers, analysts, retailers, buyers, supply chain suppliers and marketing personnel with the information needed to evaluate thin RPTV technology in competition with LCD and plasma displays. The required information needed to make decisions on the future prospects of RPTV includes information on thin RPTV technology, manufacturing cost information and marketing issues. This report contains information on designs of both the light engine and the projection screen, BOM and other cost estimates for thin and slim RPTV vs. normal-depth RPTV and data on the consumer acceptance of the inevitable premium of thin RPTV over normal-depth systems.
Report Details | Table of Contents
3D Technology and Markets: A Study of All Aspects of Electronic 3D Systems, Applications and Markets
Stereoscopic 3D display technology has been with us in various forms for over 150 years. Recent developments in the display technology, supporting technologies such as formats and 3D rendering, and consumer tastes means 3D displays will be moving into consumer applications in 
the next few years.
This report provides the an analysis of the 3D display technologies, 3D acquisition and conversion technologies, human factors of 3D and most importantly, market analysis of nearly 40 market segments where stereoscopic 3D will play. Currently, 3D cinema is one of the most exciting areas of activity, but growth in consumer monitors and cellphone 3D displays are just around the corner too. Professional applications will also expand for stereoscopic 3D, holographic 3D and maybe even volumetric 3D displays.
Digital Signage, data visualization and immersive environments top the list here. 2007 is already shaping up to be an exciting year in 3D.
Report Details | Table of Contents
2006 Low-Cost Projector Report
This report defines a “Low-Cost Projector” as a front projection system with a retail street price of $300 or less. This threshold was chosen because this is the price point where retail sales of consumer electronics can increase dramatically and the item becomes a commodity.
Front projection systems are expected to reach this price point in the next few years. All involved in the front projection business must understand the trend in prices of projectors, and the new markets enabled by these low prices, in order to survive and be profitable in the face of extreme price erosion.
The objective of this report is to provide all persons involved in the design, manufacturing, marketing and sales of front projection systems with the information they need to cope with the coming price declines of front projectors and the new markets and sales channels enabled by these low prices. The objective of the report is to cover all aspects of low-cost projectors, including projector cost models, technology, manufacturing, competing technologies, marketing, and sales. This information will be essential for product planners, manufacturing managers, procurement managers, design engineers and researchers at projector manufacturers and their suppliers. The information is also essential for retail planners to prepare them for the coming change in the projection markets.
Report Details | Table of Contents
Third Generation Television: Internet-Video-to-the-TV
After years of anticipation, impending mass-market adoption for Internet-Video-to-the-TV is at hand. The 81-page report, published by Inside Digital Media, Inc., explains the unfolding scenario and identifies market opportunities for media companies, computer makers, CE manufacturers, cable & broadcast networks, CATV operators, and many others involved in television or Internet Video.
Report Details | Table of Contents
Dell M109S On-the-go LED-based Low Lumen Ultra-Portable Projector: Cost Breakdown Report
Ultra Portable projectors—small-size projectors powered by LED illumination sources—are an emerging part of the projection industry. While this class of projectors holds great sales promise in both professional and consumer settings, historically these projectors have low light output and are fairly high priced.
Though the price point for LED pocket projectors remains about the same, the light output has changed for the better and Dell has added the smallest LED-based ultra-portable projector to their line-up. The M109S On-The-Go projector weighs in at less than 13 ounces (363g) and fits on the palm of a hand. The SVGA DLP chip based projector uses LEDs to put out 50 ANSI lumens. With a starting price of just under $500 (at the time of this report the price was discounted to $449) the price is 20% - 30% below the next up lamp-based projector.
The cost breakdown analysis evaluates the component, tooling, labor, and overhead cost in detail and arrives at a total cost of over 50% of retail. The cost analysis is based on a production rate of 100,000 units per year and China as the manufacturing country. Together with many high quality pictures this report gives a thorough production cost analysis of the Dell M109S projector.
Report Details | Table of Contents
2008 Personal Viewers: Sony and Apple Eye Accelerating Growth
Personal viewer sales growth is accelerating. Now that personal viewers (head-mounted displays or personal eyewear) have become competitive, sales of consumer personal viewers are accelerating each year, up from 50% in 2006 toward 100% growth in 2008. Consumer markets are forecast to grow to $1.1B in the base case and $2.8B in the upside scenario. Faster growth is being driven by:
- Decline in cost of microdisplays and components
- Consumer acceptance of QVGA resolution and availability of VGA
- Increased volume for all headsets and headset components
- Anticipated entry of major players (Sony, Apple) into the market
Report Details | Table of Contents
Samsung SP-P400B LED-based Pocket Projector: Optical System Analysis & Performance Report
Pocket projectors-small-size projectors powered by high-brightness (HB) LED illumination sources-are an emerging part of the projection industry. While this class of projectors holds great sales promise in both professional and consumer settings, historically these projectors have low light output and are fairly high priced.
Though the price point for pocket projects remains about the same, the
light output has changed for the better and Samsung has upped the "WOW"
factor with their third-generation SP-P400B LED-based pocket projector.
The SP-P400B is strikingly different from its predecessor, the SP-P310 that
was released in late 2007, with sleek modern exterior packaging and significant
illumination design differences. As an industry first, Samsung has utilized
Luminus Devices PhlatLight® LEDs in their illumination system making
the SP-P400B the first commercially available LED-based digital projector
to have an incredible 150 lumen output.
Report Details | Table of Contents
2008 Flat Panel Display Materials: Trends and Forecasts
The 2008 Flat Panel Display Materials: Trends And Forecasts, published by The Fuji Chimera Research Co. (Tokyo, Japan), illuminates the current state and future outlook of electronic display devices by size and application and provides information on the latest products and manufacturing technologies in the ever-evolving FPD industry. This report is the culmination of hundreds of interviews with executives and engineers for the purpose of identifying industry trends.
More than 50 categories of material are examined, ranging from high margin
products such as glass substrates, polarizers, and driver chips, to more
exotic light control films and plasma barrier ribs. Each category's 4-6
pages worth of data and analysis comprise a comprehensive study of the strategic
details for each material.
Report Details | Table of Contents
2008 Flat Panel Display Applications: Trends and Forecasts
The 2008 Flat Panel Display Applications: Trends And Forecasts, published by The Fuji Chimera Research Co. (Tokyo, Japan), provides a comprehensive review of the world market for flat panel display devices -- including pricing trends, market share and forecasts, manufacturing and equipment investment trends, display device and application trends, and manufacturers.
The report presents big picture analysis as well as detailed LCD, PDP,
and OLED market and technology trends, plus analysis of 16 application segments.
Report Details | Table of Contents
2006 Projection Lamp Report
Detailing the technology, trends, markets, forecasts and companies involved in High Intensity Discharge Lamps for Projection System Applications.
After rapid projection system growth in 2004 and 2005, the report finds that there is sufficient capacity to produce UHP-type lamps now and in the foreseeable future, with main growth engines coming from professional projection and lamp replacement markets. This should create stable demand, but with declining prices. Nevertheless, changes are coming rapidly.
As a result of rapid growth of flat panel TVs, we have reduced our forecast for microdisplay-based RPTVs, resulting in lower demand for new and replacement lamps. In addition, new illumination sources like LED and lasers are entering the market in 2006. Our forecast shows top-level penetration of these sources into the market for projection systems. In addition, there are new categories for projectors that could emerge to drive sales, such as low cost projection systems. Such new categories could represent opportunities for LED, laser and other HID illumination sources.
The objective of this report is to supply technologists, managers, product planners, engineers and researchers in both the lamp and the projection industries with the information needed to plan, design and manufacture the illumination stage of microdisplay-based projection displays. The required information needed to make these decisions includes performance data, cost information and availability, all forecasted from 2005-2009.
Report Details | Table of Contents
2006 Lamp Replacement Model
This series of six excel spreadsheets provides a baseline forecast and 18 linked user groups over the entire projection industry to forecast UHP-type lamp replacement needs. The model can be customized for individual analysis and “what if” scenarios.
This model represents pioneering work in the modeling of UHP-type lamp replacement needs for the projection industry. The sophisticated model approaches the market by dividing it into four segments and 18 user groups. Attributes are assigned to each user group to model characteristics of the lamp, projection product and usage, buying patterns and trends in alternative illumination and buying patterns.
The model is a bottom-up approach to estimating demand for replacement lamps and matches very well to our top-down approach profiled in the 2006 Projection Lamp Report.
Report Details | Table of Contents
KEY DEVICES REPORT 2006-2007
Through
a special arrangement with Japan-based Techno Systems Research (TSR), Insight
Media can now offer the English-language edition of TSR's, "2006-2007
Key Devices for Projection Displays" report. The new report provides
a knowledgeable look at the trends for projection system makers while providing
a wealth of details about the key components that are used in the manufacture
of these projection systems.
Report Details | Table of Contents
Advanced Television Report
The advent of digital broadcasting and many types of new TV technologies is driving a feeding frenzy of activity in the electronics semiconductor segment. This has driven a proliferation of new designs, new integration and emerging standards that include advanced codecs, such H.264. Plus, there has been a surge of new entrants to compete with the established five companies that control 70% of the market. Understanding how all this will shake out and who the winners and losers are is the goal of the Advanced Television (ATV) report. There is good reason to try to figure this out. The report finds, for example, that global Advanced TV semiconductor revenue doubled from $197M in 2003 to $402M in 2004, with the expectation for the market for ATV components will grow 37% per year to $1.9B in 2009. This represents a huge opportunity for smaller players and a challenge for the incumbents to offer compelling products to maintain their leadership.
The ATV Report focuses on semiconductor content in pixel-based advanced televisions. The report details the offerings of 38 electronics component companies, ranging from startups to large multi-national companies, developing products for this application. However, no company yet provides a single-chip solution from tuner to display driver for digital TV. Analysis is provided that investigates possible directions and winners in the trend towards higher integration, better performance and lower cost. The report also explores the dynamics of the TV market and how it affects semiconductors for ATVs.
Report Details | Table of Contents