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Electronic Book Reader Market Forecast: High Hopes for the Future

Broadcast date: February 10, 2009

Insight Media has just released a new report called "E-Paper Displays, Applications and the E-Book Reader Market." This free webinar focuses on the market analysis for e-Book Readers and provides a discussion of the market forecast. We will discuss the applied forecast methodology and present the results for the e-Textbook market segment -- one of six analyzed in the report.

With the launch of several e-book readers in 2008 and more expected for 2009 the race to market has begun. As with every new product launch, a solid market forecast is the basis for any meaningful strategic planning. The consequences of any misjudgment of the market response are very significant for the manufacturers and the supply channels.

We have created a systematic approach to forecast the market penetration of EBRs for the time frame of 2008 -- 2013. First we divide the market into six market segments that we analyze separately, defining an adjusted total available market (ATAM) for each segment. Further analysis focuses on key buying factors, which are judged by importance and how well they meet customer expectations - today and by 2013. This product expectations analysis guides us toward the prediction of a market penetration scenario (slow, average and fast penetration). In a final step, we apply market penetration curves to each market segment and compile a complete market forecast for EBR devices. Discussions with leading industry players have validated the rigor and results of this approach.

In the complete report, we provide solid analysis for each market segment in the EBR market space and evaluate all of the e-paper-like display technologies to identify those most suited for use in EBRs. A sophisticated cost model is used to evaluate and determine the price of panels and EBR products based upon display technology, while penetration scenarios for each sub-segment are examined and applied to develop a unit and revenue forecast. A review of current EBR suppliers and products is also included in the full report.

Download a pdf version of this webinar’s PowerPoint presentation.