Advanced Television Report

Opportunities and challenges
in the TV semiconductor market

TABLE OF CONTENTS

Introduction	1
About This Report	3
What you won't find in this report	3
Executive Summary	4
Definitions and Methodology	7
System Blocks in the Modern TV	8
Tuner and demodulation	8
Analog-to-digital converter	8
Comb filtering and video decoding	9
De-interlacing	9
Scaler and video processing	9
Current Market	10
The huge opportunity	10
New Displays need more processing	11
Worldwide digital conversion	11
How do ATSC and Digital-Cable-Ready conversion affect semiconductor companies?	12
Crowded and complex landscape: Challenges and opportunities	14
Winners and losers	16
TV Trends	17
Internet Protocol TV (IPTV)	19
What to expect in future semiconductors	24
Chinese TV manufacturers	27
Semiconductor Positions	30
Video-processing companies	30
MPEG companies	30
Analog component companies	31
Integration trends	31
Summary	32
Semiconductor Companies and Products	33
ATI	30
Broadcom	34
Genesis	36
Intel/Oplus	38
LSI	40
Micronas	41
National Semiconductor	43
Philips	46
Pixelworks	50
Silicon Image	53
Trident Microsystems	54
Zoran	56
ATV Semiconductor Market Forecast	59
Forecast by Region	60
Market Segmentation Forecast	62
ATV Semiconductor Market Share	64
Appendix	65
Data Tables	65
CableCard	67
TV Broadcast Standards	68
Interlaced and Progressive formats	71
Modulation techniques	72
YUV color space	72

 

Report Details | Table of Contents