2010 Real-Time 2D-to-3D Conversion:
An Overview of the Market for 2D-to-3D Conversion in the Home

TABLE OF CONTENTS
Table of Contents
 2
Table of Figures
 3
Table of Tables
 4
1
Introduction
 5
2
Executive Summary
 6
2.1.
Forecasts
 6
2.2.
Key Take-Aways
 9
3
Approaches to Real-Time Conversion
 11
3.1.
Overview of 2D-to-3D Conversion
 11
3.1.1.
Scene Analysis
 12
3.1.2.
Depth Map Generation
 12
3.1.3.
3D Image Construction
 13
3.1.4.
Post Processing
 14
4
Analysis and Forecast
 15
4.1.
Forecast Parameters
 15
4.2.
Methodology
 15
4.3.
Step-by-Step Methodology
 16
4.3.1.
Tops-Down Approach
 16
4.3.2.
Bottoms-up Approach
 17
4.4.
Hardware Forecasts
 23
4.4.1.
Forecast of 3DTVs with Built-in Real-Time 2D-to-3D Conversion
 23
4.4.2.
Forecast of Blu-ray Players & STBs with Built-in Real-Time 2D-to-3D Conversion
 25
5
Company Profiles
 30
5.1.
3D Mention Media
 30
5.2.
Altera
 31
5.3.
ArcSoft
 32
5.4.
CyberLink
 33
5.5.
DDD
 35
5.6.
Enhanced Chip Technologies Inc.
 39
5.7.
e-MDT (now InnoVision)
 41
5.8.
HDlogix
 42
5.9.
Himax Technologies
 47
5.10.
JVC
 48
5.11.
Marvell
 50
5.12.
Mercury Systems
 51
5.13.
Quartics
 53
5.14.
Samsung Electronics
 55
5.15.
Sensio
 56
5.16.
Sonic Solutions
 58
5.17.
Sony
 60
5.18.
Toshiba
 62
5.19.
Trident Microsystems
 63
5.20.
Wistron
 65
6
Appendix
 67
6.1.
2D-to-3D Conversion Gets Attention
 67
6.2.
3DEye Demos Conversion in MGM SkyLoft
 69
6.3.
Will 3D Advertising be the Achilles Heel of 3DTV?
 70
6.4.
How good is Good Enough?
 71
 
TABLE OF FIGURES
  
Figure 1: Worldwide Forecast of 3DTVs with Built-In Real-Time 2D-to-3D Conversion
 6
Figure 2: Worldwide Forecast of Blu-Ray Players with Built-In Real-Time 2D-to-3D Conversion
 8
Figure 3: Worldwide Forecast of Set-Top-Boxes with Built-In Real-Time 2D-to-3D Conversion
 8
Figure 4: Overview of Real-Time 2D-to-3D Conversion
 12
Figure 5: Forecast Methodology Flowchart
 16
Figure 6: Meets Expectations for Real-Time 2D-to-3D Conversion in 3DTVs - 2010
 19
Figure 7: Meets Expectations for Real-Time 2D-to-3D Conversion in 3DTVs - 2015
 19
Figure 8: Meets Expectations for Real-Time 2D-to-3D Conversion in Blu-ray Players - 2010
 21
Figure 9: Meets Expectations for Real-Time 2D-to-3D Conversion in Blu-ray Players - 2015
 21
Figure 10: Meets Expectations for Real-Time 2D-to-3D Conversion in Set-Top-Boxes - 2010
 22
Figure 11: Meets Expectations for Real-Time 2D-to-3D Conversion in Set-Top-Boxes - 2015
 22
Figure 12: Worldwide 3DTV Forecast by Technology
 23
Figure 13: Worldwide Forecast of 3DTVs with Built-in Real-Time 2D-to-3D Conversion
 25
Figure 14: Overall Worldwide Blu-ray Player Forecast
 26
Figure 15: Adjusted Worldwide Blu-ray Player Forecast
 26
Figure 16: Worldwide Set-Top-Box Forecast
 27
Figure 17: Worldwide Forecast of Blu-ray Players with Built-in Real-Time 2D-to-3D Conversion
 28
Figure 18: Worldwide Forecast of Set-Top-Boxes with Built-in Real-Time 2D-to-3D Conversion
 29
Figure 19: ECT223H SoC 2D-to-3D Conversion Flowchart
 40
Figure 20: InnoVision 3D SoC "EM3100" Block Diagram
 42
Figure 21: Flow Chart of HDlogix Approach to Conversion
 44
Figure 22: JVC IF-2D3D1 2D-to-3D Converter
 49
Figure 23: Mercury Systems Pixel-by-Pixel 2D-to-3D Conversion Process
 52
Figure 24: Quartics QV1721 Video Processor Block Diagram
 54
Figure 25: Samsung LED 7000 3D LCD TV
 55
Figure 26: Sensio Volume 2.5D Block Diagram
 57
Figure 27: Sensio S3D220 Display Integration Diagram
 58
Figure 28: Sony XBR-HX900 series 3DTV
 61
Figure 29: Toshiba 3D 'Cell' TV
 63
Figure 30: Wistron / Acer / DDD Flowchart of Real-Time 2D-to-3D Conversion
 66
 
TABLE OF TABLES
  
Table 1: Overview of 2D-to-3D Conversion Companies
 10
Table 2: Support for Real-Time 2D-to-3D Conversion in 3DTVs
 24
   

 

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