Insight Media Microdisplay, Display Intelligence

Report Details

2009 Picoprojector Report

A Market and Technology Study covering both Embedded and Accessory Picoprojectors.

Quick Facts

Date of Release:
Publisher:
Author:

Number of Pages:
Number of Figures:
Number of Tables:

October 2009
Insight Media
Matthew Brennesholtz

301
163 (Many with attached data tables)
73

The Need:

After several years of development, picoprojector products arrived on the market in 2008. This new product category has had modest sales in 2008 and to date in 2009. There is a need to examine this emerging market carefully to see how it is likely to develop further, who is likely to buy these projectors, how the picoprojectors will be used and what prices end-users are likely to pay. This information is needed for product planning by component vendors, the picoprojector manufacturers and organizations like mobile data service providers that will be selling picoprojectors.

Report Objective:

This report attempts to give product planners and technologists a view of the current and forecast status of all aspects of the picoprojector ecosystem. This includes components such as light sources and image generators, picoprojector modules, additional sub-systems needed to build a picoprojector, current picoprojector markets and applications and future picoprojector progress. The report also covers the business models, economics and structure of the picoprojector industry. Since picoprojectors are not the only technology addressing some key markets, the report gives an overview of competitive technologies that may take away some of the picoprojector market share.

The study period of this report covers the time period from the present through 2014.

This 301 page 2009 Picoprojector Report is not just an update of the 108-page 2008 report, it is a complete rewrite and reflects the many changes and advancements in the picoprojector industry. The key advancement, of course, was the introduction of picoprojector products into the marketplace.

Highlights:

Descriptions of the key sub-markets within the expected pico-projector market.
Presentation of an end user survey to determine how picoprojectors are actually used and what improvements end users would like to see.
Analysis of the human factors of picoprojectors, including resolution, colorimetry and other factors.
Guidance on the choice of LED and laser wavelengths.
Discussion and forecasts of RGB LED, white LED and laser technology as it applies to picoprojectors.
Description of the technologies used to generate the image in a picoprojector, including several emerging technologies. Key technologies, including color sequential and color filter LCoS, DLP and scanning mirror approaches are discussed in special detail.
Evaluation and forecasts of battery technology for picoprojectors.
Evaluation of the connectivity requirements for picoprojectors and what connection technologies and standards can meet these requirements.
Discussion and forecasts for other markets that can use picoprojector-type technology.
Forecast performance and BOM cost estimates for both laser and LED-based picoprojectors using all major image source technologies, including validation examples of currently available products.
Estimated unit sales to date of all picoprojectors.
Forecasts through 2014 of the total picoprojector unit sales.
Forecasts through 2014 of the revenue generated by picoprojector module sale.
Forecasts through 2014 for the total picoprojector industry revenues.
List of most picoprojector models introduced in the March 2008 - October 2009 time frame in order of introduction date, with a comment on each.
Identification of the key players in the picoprojector field.
Evaluation of competitive technologies that could cut into the expected picoprojector market.
SWOT analysis of key picoprojector technologies and components.

Click here to see full Table of Contents.

The following figure shows 5 sample picoprojectors demonstrated a CES 2009. These projectors are all commercially available.

Methodology:

The technical and marketing information in this report are based on multiple sources, including:

Discussions with key people in the picoprojector, microdisplay, laser and LED industries.
Trade show visits
Company visits

News reports and company press releases
Information and forecasts from other Analysts

Information on Lasers and LEDs used in this report has been updated since the 2007 Insight Media Laser Projection Report and the 2008 Insight Media LED Report were issued. These updates were based on news reports (many of which were published in Insight Media newsletters) and discussions with key players in the laser, LED and picoprojector industries.

Forecasts for picoprojectors going forward were based on a number of inputs including:

Estimated 2008 and 2009 unit sales and retail prices of picoprojectors
Estimates and forecasts of the Total Available Market (TAM) for picoprojectors
Historical yearly sales rates for consumer electronics into the TAM

Market Acceptance Evaluation for the years 2008, 2010, 2012 and 2014. This was done to compare to the forecast penetration rate into the TAM and to validate the observed penetration rate. A sample Market Acceptance Evaluation is shown in the figure.

A sample of the Optimistic, Expected and Conservative forecasts are shown in the following figure. Insight Media expects about 30 million picoprojector modules will be sold in 2014 into consumer (including toys), professional, commercial, business and industrial applications.

The Expected, Optimistic and Conservative forecasts were further categorized by:

Module total power consumption
Embedded vs. Accessory picoprojector
Light source technology

Microdisplay or other image source technology.

Who Should Buy:

This report should be purchased by anyone designing or manufacturing picoprojectors or modules or components for picoprojectors.
Companies expecting to sell or use pico-projectors. This includes all companies involved in mobile data services.
The report is of value to people planning research, development or products utilizing laser or LED illumination for picoprojectors or other small projectors.

Engineers and researchers involved in laser or LED projection systems.
Investors looking for information to support due diligence

Related Reports:

Additional Insight Media reports are related to the Picoprojector Report and supplement the information given in this report.

About the Author:

The principal author of the 2009 Pico-Projector Market Segment Analysis is Matthew Brennesholtz.
Matthew Brennesholtz has worked in the display field since receiving his Masters of Engineering degree from Cornell University in 1978. He has worked on direct view CRT systems and projection systems based on CRTs, oil-film light valves, DMDs, LCDs and LCoS. In addition to system level work, he was involved in the design and testing of optical components for these systems. Currently he is at Insight Media providing consulting and other services to the display industry. He has followed the picoprojector industry since the emergence of the first proposals for the technology in 2005.

Deliverable:

The report is delivered as a PDF file under a site license agreement.

Pricing:

Report Section	Full Report	Technology Sections	Market-Forecast sections
Introduction & Executive Summary	x
Description of Current Market	x	x	x
Picoprojector Requirements	x	x
Picoprojector Technology	x	x
SWOT Analysis	x	x
BOM Costs	x		x
Forecasts	x		x
Picoprojector Products and Players	x	x	x
Price	$3,500 *	$2,000 *	$2,000 *

Multi-site Report Pricing:	Contact: annmarie@insightmedia.info

* If you purchased the 2008 Pico Projector Market Segment Analysis Report, please contact us for discount information. Contact: dian@insightmedia.info.

Contact: info@insightmedia.info, (203) 831-8464.

Report Details | Table of Contents