2008 Personal Viewers Report

TABLE OF CONTENTS
1 Executive Summary 6
2 Market and Industry Trends 10
    2.1     Emergence of "Anywhere Anytime Infortainment" 10
    2.2     Clearer Consumer Requirements for Definition 12
    2.3     Headsets Becoming More Mainstream 12
    2.4     Personal Video Viewer pricing 13
    2.5     Personal Viewer Industry Association 13
3 Product Opportunities for the Consumer Market 16
    3.1     Personal Video Viewer (Personal TV) 16
    3.2     Navigation/Video Sunglasses 17
    3.3     Console Gaming Viewers 20
    3.4     PC Gaming Viewers 20
    3.5     Toy Viewers 21
    3.6     Other types of consumer personal viewers 22
4 Product Opportunities for the Military Market 23
    4.1     Enhanced Night Vision Viewers 23
    4.2     Thermal Weapons Sights 23
    4.3     Helmet-Mounted Displays 24
    4.4     Other types of military personal viewers 25
5 Pico-Projectors vs. Personal Viewers 26
6 Personal Viewers Forecast - Base Case 29
    6.1     Forecast Overview 29
    6.2     Forecast by Market 30
    6.3     Forecast by Type of Personal Viewer 36
    6.4     Military Market Forecast by Application 41
    6.5     Consumer Market Forecast by Application 46
7 Personal Viewer Forecast - Upside 51
    7.1     Forecast Overview 51
    7.2     Forecast by Market 53
    7.3     Forecast by Type 59
    7.4     Military Market Forecast by Application 64
    7.5     Consumer Market Forecast by Application 69
8 Competitive Positioning 74
    8.1     Overview 74
    8.2     Military 76
    8.3     Commercial 77
    8.4     Consumer 78
9 Potential Hurdles to Success 81
    9.1     Improved Cost/Performance 81
    9.2     Improved Content Availability for Mobile Platforms 83
    9.3     Cost-Effective Consumer Marketing and Promotion 85
10 Microdisplays Demand Forecast - Base Case 86
    10.1     Total Microdisplays 87
    10.2     Color vs. Monochrome 92
    10.3     Color Microdisplays 94
    10.4     Monochrome Microdisplays 99
    10.5     Forecast Demand by Display Technology 104
11 Microdisplay Demand Forecast - Upside 109
    11.1     Total Microdisplays by Definition 109
    11.2     Color vs. Monochrome 114
    11.3     Color Microdisplays 116
    11.4     Monochrome Microdisplays 121
    11.5     Forecast Demand by Display Technology 126
12 Cost Structure and Pricing 131
13 Personal Viewer Company Profiles 132
    13.1.1     22Moo International Pty Ltd 133
    13.1.2     3001 AD 134
    13.1.3     5DT Inc. 135
    13.1.4     Cybermind Interactive Nederland 136
    13.1.5     DEOCOM.Co., Ltd. 137
    13.1.6     eMagin Corporation 138
    13.1.7     GEOMC Co., Ltd. (formerly Daeyang E&C) 139
    13.1.8     Headplay Inc. 140
    13.1.9     i-O Displays Systems, LLC 141
    13.1.10     Lumus Ltd. 142
    13.1.11     Microvision, Inc. 143
    13.1.12     Mirage Innovations 144
    13.1.13     Motion Research 145
    13.1.14     Myvu Corporation 146
    13.1.15     NVIS, Inc. 147
    13.1.16     Oculon Optoelectronics Inc. 148
    13.1.17     Rimax International Ltd. 149
    13.1.18     Rockwell Collins - Optronics 150
    13.1.19     Saab AB 151
    13.1.20     Sage Technologies, Ltd. 152
    13.1.21     Sensics, Inc. 153
    13.1.22     Shenzhen Oriscape Electronic Co., Ltd. 154
    13.1.23     Shimadzu Corporation 155
    13.1.24     Tek Gear 156
    13.1.25     Trivisio Prototyping GmbH 157
    13.1.26     Virtual Research Systems, Inc. 158
    13.1.27     Vision Systems International, LLC 159
    13.1.28     Vuzix (formerly Icuiti Corporation) 160
14 Personal Viewer System Basics 161
    14.1     Introduction 161
    14.2     Near-Eye Metrics 161
    14.3     System Architecture 161
    14.4     Color 162
    14.5     Spatial Color Systems 162
    14.6     Field-Sequential Color (FSC) Systems 163
    14.7     Near-Eye Value Chain 165
        14.7.1         Microdisplays 165
        14.7.2         LCOS Displays 166
        14.7.3         Optics 167
        14.7.4         Packaging 168
        14.7.5         Style/Ergonomics 169
        14.7.6         Electronics 169
15 Types of Personal Viewers 172
    15.1     Monocular - see-around 172
    15.2     Monocular - see-through 172
    15.3     Binocular - immersive 172
    15.4     Binocular - see periphery 173
    15.5     Binocular - see-through 173
16 Personal Viewer Markets 175
    16.1     Military 175
    16.2     Commercial 175
    16.3     Consumer 176
17 Appendix A - Personal Video Viewer Price Point Analysis 178
    17.1.1     Sleek Display Technologies 178
    17.1.2     Bulky Technologies 180
18 Appendix B - Personal Viewer Success Factors 183
    18.1     The Five Success Factors - the Five C's 184
    18.2     Cost/Performance 184
    18.3     Control Interface/Cabling 185
    18.4     Comfort 186
    18.5     Content 187
        18.5.1         Content Availability Status 2008 188
    18.6     Channels and Marketing Promotion 189
19 Appendix C - Human Comfort Factors 190
    19.1.1     Viewing comfort 192
    19.1.2     Motion comfort 201
    19.1.3     Wearing comfort 204
    19.1.4     Self-image comfort 205
20 Appendix D - Consumer Use Model 208
    20.1     Benefits of and Issues with Personal Viewers 208
        20.1.1         Benefits 208
        20.1.2         Issues 212
    20.2     Alternatives for Use of Personal Viewers 214
    20.3     Benefits vs. Issues by Type of Use 216
    20.4     Alternative Consumer Value Propositions 218
        20.4.1         Uses Served by Type of Personal Viewer 218
        20.4.2         Degree of Use 219
        20.4.3         Consumer Usage Groupings 225
        20.4.4         Rate, Timing and Sequence of Consumer Acceptance 226
21 Appendix E - Methodology 229
22 References 230

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