Personal Viewers: Poised for Growth Key Success Factors for Consumer Adoption

TABLE OF CONTENTS

1	Executive Summary			6
2	Market Trends			9
	2.1	Emergence of "Anywhere Anytime Video"		9
	2.2	Clearer Consumer Requirements for Definition		15
	2.3	Headsets Becoming More Mainstream		16
	2.4	Personal Video Viewer pricing		16
3	Personal Viewer Success Factors			19
	3.1	The Five Success Factors - the Five C's		20
	3.2	Cost/Performance		20
	3.3	Control Interface/Cabling		21
	3.4	Comfort		22
	3.5	Content		23
		3.5.1	Content Availability Status 2006	24
		3.5.2	Content Availability Status Forecast for 2008	25
		3.5.3	Digital Rights Management	27
		3.5.4	Evolving Fair Use of Video Files	28
	3.6	Channels and Marketing Promotion		28
4	Consumer Use Model			32
	4.1	Benefits of and Issues with Personal Viewers		32
		4.1.1	Benefits	32
		4.1.2	Issues	35
	4.2	Alternatives for Use of Personal Viewers		37
	4.3	Benefits vs. Issues by Type of Use		38
	4.4	Alternative Consumer Value Propositions		41
		4.4.1	Uses Served by Type of Personal Viewer	41
		4.4.2	Degree of Use	41
		4.4.3	Consumer Usage Groupings	47
		4.4.4	Rate, Timing and Sequence of Consumer Acceptance	48
5	Product Opportunities for the Consumer Market			51
	5.1	Personal Video Viewer		51
		5.1.1	Alternative Binocular Sleek Designs	51
	5.2	Gaming Viewers		53
	5.3	Toy Viewers		54
	5.4	Data+ Viewer		55
	5.5	Sports Helmet Navigators		56
	5.6	Navigation/phone display sunglasses		57
6	Cost-Effective Marketing Strategies			58
7	Personal Viewers Forecast - Base Case			63
	7.1	Forecast by Market		63
	7.2	Forecast by Type of Personal Viewer		69
	7.3	Consumer Market Forecast by Product		74
8	The Apple All-In Scenario			79
9	Personal Viewer Forecast - Upside			81
	9.1	Forecast by Market		81
	9.2	Forecast by Type		87
	9.3	Consumer Market Forecast by Product		92
10	Competitive Positioning			97
	10.1	Overview		97
	10.2	Military		98
	10.3	Corporate		100
	10.4	Prosumer		101
	10.5	Consumer		101
		10.5.1	Sports Helmet Navigators	102
		10.5.2	Personal Video Viewers	102
		10.5.3	Data+ Headset	103
		10.5.4	Gaming Headsets	103
		10.5.5	Toy Viewers	104
		10.5.6	Navigation/Cell Phone Sunglasses	104
11	Potential Hurdles to Success			106
	11.1	Improved Cost/Performance		106
	11.2	Improved Content Access for Mobile Platforms		107
	11.3	Cost-Effective Consumer Marketing and Promotion		110
12	Reviews of Latest Personal Viewers			111
	12.1	Icuiti iWear		111
	12.2	MicroOptical myvu		115
	12.3	i-O Displays iTheater		119
	12.4	Oriscape GVD310A		121
	12.5	Overall Comparison of Four Personal Viewers		124
13	Microdisplays Demand Forecast - Base Case			127
	13.1	Total Microdisplays		128
	13.2	Color vs. Monochrome		133
	13.3	Color Microdisplays		135
	13.4	Monochrome Microdisplays		140
	13.5	Forecast Demand by Display Technology		145
14	Microdisplay Demand Forecast - Upside			150
	14.1	Total Microdisplays by Definition		150
	14.2	Color vs. Monochrome		155
	14.3	Color Microdisplays		157
	14.4	Monochrome Microdisplays		162
	14.5	Forecast Demand by Display Technology		166
15	Cost Structure and Pricing			171
16	Personal Viewer Products Listing			173
17	Personal Viewer Company Profiles			175
	17.1.1	22Moo		176
	17.1.2	3001 AD		177
	17.1.3	5DT Inc. (Fifth Dimension Technologies, Inc.)		178
	17.1.4	Cybermind Interactive Nederland		179
	17.1.5	Daeyang E&C		180
	17.1.6	Deocom Co., Ltd.		181
	17.1.7	eMagin Corporation		182
	17.1.8	Headplay, Inc.		183
	17.1.9	Icuiti Corporation (formerly Interactive Imaging Systems)		184
	17.1.10	i-O Displays Systems, LLC		185
	17.1.11	Kaiser Electro-Optics		186
	17.1.12	Liteye Systems, Inc.		187
	17.1.13	Lumus Ltd.		188
	17.1.14	MicroOptical Corporation		189
	17.1.15	Microvision, Inc.		190
	17.1.16	Mirage Innovations		191
	17.1.17	Motion Research Corporation		192
	17.1.18	NVIS (New Virtual Imaging Systems)		193
	17.1.19	Oculon Optoelectronics Inc.		194
	17.1.20	Oriscape Electronic Co., Ltd.		195
	17.1.21	Rimax (see also Virtual Realities, Inc.)		196
	17.1.22	Saab Avitronics (formerly SaabTech)		197
	17.1.23	Sensics		198
	17.1.24	SEOS Ltd. (Specialized Electro Optical Services Ltd.)		199
	17.1.25	Shimadzu		200
	17.1.26	Tek Gear		201
	17.1.27	Trivisio Technologies GmbH		202
	17.1.28	Virtual Realities, Inc. (see also Rimax)		203
	17.1.29	Vision Systems International, LLC		204
	17.1.30	Vista Medical Technologies/Viking Systems		205
	17.1.31	Virtual Research Systems, Inc.		206
18	Personal Viewer System Basics			207
	18.1	Introduction		207
	18.2	Near-Eye Metrics		207
	18.3	System Architecture		207
	18.4	Color		208
	18.5	Spatial Color Systems		208
	18.6	Field-Sequential Color (FSC) Systems		209
	18.7	Near-Eye Value Chain		211
		18.7.1	Microdisplays	211
		18.7.2	LCOS Displays	212
		18.7.3	Optics	213
		18.7.4	Packaging	214
		18.7.5	Style/Ergonomics	215
		18.7.6	Electronics	215
19	Types of Personal Viewers			221
	19.1	Monocular - see-around		221
	19.2	Monocular - see-through		221
	19.3	Binocular - sleek		221
	19.4	Binocular - immersive		223
	19.5	Military helmet		223
20	Personal Viewer Markets			225
	20.1	Military		225
	20.2	Corporate		225
	20.3	Prosumer		226
	20.4	Consumer		226
21	Appendix A - Personal Video Viewer Price Point Analysis			228
	21.1.1	Sleek Display Technologies		228
	21.1.2	Bulky Technologies		230
22	Appendix B - Human Comfort Factors			233
	22.1.1	Viewing comfort		234
	22.1.2	Motion comfort		244
	22.1.3	Wearing comfort		247
	22.1.4	Self-image comfort		247
23	Appendix C - Methodology			250
24	References			251

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2006 Personal Viewers - PDF plus bound, color hard copy
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Code: 2006PV-H