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Press Release Success in Big-Screen TVs will Determine Fate of MicrodisplaysNew Report Forecasts that Projection TVs will be Very Competitive with Flat-Panel Alternativest September 12, 2002 - Norwalk, CT -The fifth annual edition of the Microdisplay Forecast and Profile Report is now available. This popular and comprehensive analysis of the market opportunities and competitive issues for projection and near-eye applications of microdisplays has been widely quoted as an industry standard. This year, the report is even more comprehensive as it takes an expanded in-depth look at the television market and includes company profiles of all of the microdisplay players. Insight Media (www.insightmedia.info) and McLaughlin Consulting Group (www.mcgweb.com) have teamed up to produce the report. The 300+ page document provides a forecast of the hot TV industry as well as the other established microdisplay industries in business projection, embedded viewfinders and head-mounted display systems. The report comes at a particularly critical time in the big-screen TV industry. As TV transitions from analog to digital, a range of new TV technologies are being pushed into the market. Direct-view and rear-projection TV sets based on CRT technology still dominate. But that is about to change in a big way. New flat-panel plasma TVs and large-area LCD-TVs are the sexiest of the new competitors. But a new generation of front and rear projection TVs based on microdisplays have the greatest potential to shake up the competitive balance, offering not only high performance digital imaging capability, but also lower prices. The key questions facing the industry are which display technologies will capture consumer's attention, which will consumers' buy, how fast will the transition to new technologies occur and which microdisplay component technology gains the most market share? In addition, many are asking if the total available market for big-screen TVs will increase or if the new technologies will simply replace older CRT technologies. The "Microdisplay Forecast and Profile Report" answers these and many other questions facing the industry. For the big-screen (>30 inches) home entertainment segment for example, the report forecasts that the market for these TVs will expand significantly creating new opportunities for manufacturers. By 2006, the rear-projection TV market will double to 6.5 million units. Plasma-TVs and LCD-TVs will also grow nicely to 2 million and 3.1 million units respectively. In addition, new front projection systems aimed at the consumer will finally catch on and grow to 1.9 million units by 2006. Nevertheless, the market will still remain dominated by large (>30 inch) CRT sets as they nearly double in volume to 19 million units. "The television market holds the key for microdisplays. The microdisplay rear-projection TVs currently in retail stores offer excellent imaging," notes analyst, Chuck McLaughlin. "But the key to gaining share in consumer markets is price, and we see microdisplays as the best and fastest route to low-priced big-screen televisions." "A very competitive battle is shaping up among the three microdisplay technologies; high temperature polysilicon (HTPS) LCD, Digital Light Processing (DLP) and Liquid Crystal On Silicon (LCOS)," notes analyst Chris Chinnock. "These technologies are already supporting 40-50" TVs sets in the $3K to $4K range. We foresee the average selling price (ASP) of microdisplay-based rear-projection TVs falling to $2,000 by 2004, with front projection systems for the home even lower priced. In fact, it looks like some home theater projection systems will approach a $1,000 retail point in 2003. We think this combination will drive significant growth in microdisplay-based projection systems." In the business projection segment, the report says growth will resume healthy rates next year. In addition, microdisplay technology is replacing CRT technology in viewfinders used in camcorders. This transition will be nearly complete in five years with new applications in digital cameras, Internet appliances, cell phones and a host of vertical markets driving growth in the near-to-eye segment. The prospects for the head-mounted display sector remain unclear however, as ergonomics, use models and price points need to improve to ignite a mass market. Included in report are comprehensive profiles on 31 microdisplay development/production companies including market leaders like Texas Instruments, Sony, Seiko Epson, JVC, Hitachi, Three-Five and Philips. These profiles include an assessment of the company's strengths, weaknesses and its competitive position in the marketplace. Also included are customer information, product development roadmaps, display specs and current/planned production rates. Both Chris Chinnock and Chuck McLaughlin will be presenting aspects of this report at the upcoming Microdisplay 2002 Conference in Westminster, Colorado, September 18-20. The Microdisplay Forecast & Profile
Report is available as a single-user version for $4,000 (encrypted
pdf file), as a multi-user site license for $5,000, or in combination
with an on-site consulting visit for $7,000 (Excel workbook and unencrypted
pdf file). For more information or to order, go to: Contact: Annmarie Gabisch, Insight Media, 203-831-8464, Annmarie@insightmedia.info -- ### --
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