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Sharp To Commercialize 2D/3D Display

01.07.2003

After a decade of development at Sharp Laboratories of Europe Ltd. (Oxford, England) (www.sharp.co.uk), its 2D/3D LCD technology is ready to go. Last fall at CEATEC, Sharp exhibited about 10 test versions of 3-D LCDs. The sizes range from 3.5 inches (PDA) to 15 inches for notebook PCs and TVs, and images appear stereoscopic at a distance of 70cm. Sharp started mass production of this panel in October, and plans called for commercialization of the product at the end of 2002.

The company will initially produce several tens of thousands of LCDs a month, before raising output to 500,000 units a month by the end of next March. The price of the LCD will be held to just about 20% more than that of a simple TFT-LCD after mass production.

Sharp's development focuses on hardware as well as software to provide an integrated product. It is setting up a new businesses model based on a judgment that a conventional models offering only hardware is not sufficient to accelerate the launch of the 3-D display market.

Also, for this purpose, and to increase the content available for 3-D displays, Sharp intends to build cooperative relationships and alliances with companies in a wide range of industries, including hardware, software and content, and establish a consortium to provide a development environment for content providers. The consortium will invite members from the network industry, such as Internet Service Providers and carriers, in order to promote information exchange. Sharp also might license the technology to help expand the 3-D LCD market.

Thirteen companies have expressed interest in joining the 3-D consortium, including Microsoft, the Japanese unit of Eastman Kodak, Sony, Toshiba, Sanyo, Fuji Photo Film, Olympus, NTT data and Imagica.

To create a 3-D display, Sharp developed a structure that generates parallax for the viewer, thus generating separate right eye and left eye images - without special glasses. To realize this, the company developed a special parallax barrier device that is placed between the backlight and a standard TFT-LCD panel. This allows the technology to be applied to LCD displays at a variety of sizes. The first to be commercialized will be small panels for cell phones (see related article).

The parallax barrier is constructed using a switching liquid crystal, polarizing film and a polymer liquid crystal layer - all in direct contact with a standard image-generating LCD panel. Light from the backlight passes through the first polarizer and is rotated by 45 degrees as it passes through the switching LCD. On the surface of the retardation film, a polymer liquid crystal is formed as a stripe coating and then processed so that the orientation will change by 90 degrees from one another. As a result, when light passes through the retardation film and then the polarizer on the back plane of the TFT-LCD, it comes out in a striped pattern of vertical slits.

These slits alternate between opaque and transparent. By displaying the image intended for the left eye and the image for the right eye as a stereographic pair on a TFT-LCD, the light path is controlled by the slits so that slightly different images reach the left and right eyes. Each eye sees only the image intended for it, and the brain combines the images and perceives them as a 3-D representation.

The horizontal resolution of the displayed is cut in half when operating as a 3-D auto-stereoscopic display. But the opaque slits in the parallax barrier are turned transparent (no 45 degree rotation applied in switching LCD), then the display has full resolution and acts as a normal 2-D display.

This is not the first time that the parallax barrier method has been applied to a 3-D display, as other have tried to use an LCD capable of displaying black and white stripes, combined with an ordinary image-creating LCD. However, this combined LCD poses a problem since a slit cannot be positioned close enough together, creating image problems. Sharp's innovation is to create the slits very close to the pixels of the image-creating LCD, thus greatly improving image quality. The approach also allows viewers to be closer to the display, within 30cm, and still see the 3D effect. In addition, the construction creates thinner displays that will be brighter.

Alternatively, the conventional lenticular method also allows for 3-D display without glasses, but it does not offer an easy way of switching between 2-D (planar) and 3-D (stereo). It also provides more chances of crosstalk (causing image overlapping) than the parallax barrier method. As a result, it is difficult to achieve high-quality images based on the lenticular method.

Until now, the 3-D display market has been perceived as a niche market, mainly because a product dedicated to 3-D display could not be used in ordinary applications, and thus was regarded as a special unit. Moreover, most 3-D products require special viewing glasses, which is inconvenient for consumers.

Sharp Laboratories, Grant Bourhill, grant.bourhill@sharp.co.uk

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