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LG Group (Seoul, Korea) (www.lge.co.kr)
says it will expand its research and development investment for
its electronics business by 23% to 1.85T won next year. Korea's
second largest conglomerate will spend 75% of this on strategic
and core products such as digital TVs, PDPs, LCDs, organic electro-luminescence
(OEL) devices, mobile phones and digital appliances. This intensive
R&D effort is aimed at securing LG's global leadership in
PDPs and LCDs for large flat-screen TVs and computers by 2005,
and in the digital TV sector by 2006.
In the digital TV market, LG will concentrate on the development
of premium and economy models. The group will also strengthen
strategic alliances with Chinese and Jap anese companies in PDPs,
and come up with differentiated LCD models for TV use. LG's Chinese
R&D center staffing will rise from 50 to 180 in 2003, for
example.
LG is also planning on expanding its investments regarding digital
TV productions. It reports a set aside of $90M for increasing
production capacity at one of its factories, from 500K units per
year to 3M by 2005. The key products to be manufactured here include
50-inch PDP TVs, 30-inch LCD TVs and 60-inch LCD projection TVs.
In PDPs, the company will invest $778M through 2005 in a bid to
gain a 20% market share of PDP TVs by 2005. To that end, LG will
expand production of PDP TVs from the current annual production
capacity of 300K units to 1.2M by 2005. It will also establish
local production, distribution and sales operations at its factories
in Shenyang, China and Reynosa, Mexico, so both can produce the
full line of PDP TVs. The goal is to procure 90% of the sets locally
by 2005, while improving visual performance.
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