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3M Launches SoundVu Screen

09.30.2003


3M Corporation (St, Paul, MN) (www.mmm.com) has launched a unique screen that captured our eye - and ears - at InfoComm. Called SoundVu, the rear-projection screen incorporates speakers over the entire area of the screen. It is a remarkable innovation that makes the whole screen come alive with sound.

The Vikuiti XRVS-120 eXtended Resolution Video Screen with Sound Enhancement incorporates the SoundVu technology from NXT (London, UK) (www.nxtsound.com) - a technology development company with a focus on sound and speech. The two reached an agreement recently whereby 3M was granted exclusive access to the SoundVu technology for the professional rear-projection screen market.

The result is impressive. A demonstration in a suite at InfoComm was used to show a clip of an opera singer. The audio quality was quite good and sound appeared to come right from the location of the singer's mouth - an interesting experience.

The SoundVu technology works by using a series of actuators at the edge of the screen. These, in turn, vibrate the entire screen to create a Distributed Mode Loudspeaker. The concept adds no depth or size to the screen. And, since it does not work like conventional loudspeakers, it disperses frequencies more evenly over the screen surface to produce a wider audio sweet spot. In addition, there is much less volume drop off and the soundfield interacts much more sympathetically with the room boundaries.

3M thinks the Vikuiti XRVS-120 screen with the sound enhancement is a great addition to its portfolio and will be particularly useful in retail point of sale, trade show exhibits and educational facilities. 3M's beaded screen technology offers high resolution and high ambient light rejection - also key features for these applications.

3M, Donna Fleming, 651-736-7646, dlfleming@mmm.com

Contact:
Insight Media
Annmarie Gabisch, 203-831-8464
annmarie@insightmedia.info

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