2012 HYBRID PROJECTOR REPORT – Details

Quick Facts

Date of Release:
Publisher:
Authors:Number of Pages:
Number of Figures:
Number of Tables:
Price:
April 2012
Insight Media
Matthew Brennesholtz and Norbert Hildebrand, edited by Chris Chinnock
252
128
56
$2,500
$2000 for previous purchasers of reports in the 2011 Pico/Micro Projector Series of Reports (includes the 2012 Solid State Projector Report, 2011 Stand-alone Picoprojector Report; 2011 Picoprojector/Camera Report; and/or the 2011 Pico Projector Phone Report)

The Need:

Hybrid projectors were first introduced commercially by Casio at CES in 2010 and have since been introduced by multiple additional vendors. These projectors have all used a laser-excited green phosphor instead of a lamp, LED or laser to produce the green light. Currently pure LED projectors cannot achieve sufficient output to enter this >2000 lumen market and lasers are too expensive for most end-users. Going forward, hybrid projectors are expected to cannibalize an increasing share of the lamp-based projector market. Projector manufacturers, LED, laser and lamp suppliers, optical component suppliers, module makers and others need to understand the upcoming changes in the projection market that hybrid projectors portend. This report is designed to address this need.

Careful evaluation of the technology, markets and end-user needs are required to create forecasts that are realistic. This sober and independent evaluation is required to understand and plan for developments in the hybrid projector market, as well as the market for projectors with solid state illumination in general.

Report Organization:

The market for mobile projectors with solid-state illumination can be broken into multiple market segments, as shown in the table below. This report addresses the hybrid projection market. Separate reports discuss the other segments, with the Pico Projector Phone ReportPicoprojector/Camera ReportSolid State Projector Report and the Stand-alone Picoprojector Report already available. Insight Media now adds a report on Projectors with Hybrid Illumination to this series.

Part 1 of this report covers the technology, human factors and market drivers that are common for all seven market segments. This common section has been extensively updated and expanded from the common section in previous reports to accommodate the higher output of hybrid projectors and to include new information that became available in 2012.

Part 2 of the report then takes a deep-dive into how this general information applies to hybrid projectors. The use of hybrid projectors in three key markets; education, business and the home, is examined in detail. Part 2 also provides optimistic, conservative and expected sales forecasts through 2017 for hybrid projectors. These forecasts involve both unit sales and overall industry revenue from retail sales.

Key Findings:

Some key findings of this report include:

  • The best way to group pico/micro projectors is by use-model rather than by technology.
  • Hybrid projectors have two key advantages over competitive lamp-based projectors:
    • Long life with no lamp replacement
    • Good colorimetry
  • Hybrid projectors have one key disadvantage compared to lamp-based projectors:
    • Higher initial purchase price. This purchase price differential is expected to decline but not disappear over the study period. (2010 – 2017).
  • The Total Cost of Ownership (TCO) for hybrid projectors can be lower than lamp-based projectors, especially in applications where the projectors get heavy use and more than one lamp replacement is anticipated.
  • DLP currently dominates the hybrid projector industry.
    • There is no known technical reason why hybrid illumination cannot be used by 3LCD, color sequential LCoS or 3-panel DLP or LCoS designs.
  • Hybrid projectors can currently achieve lumen outputs from 2000 – 4000 lumens:
    • The upper limit is expected to rise to 7000 lumens by 2017.
    • In general, end users compare hybrid projectors to lamp-based projectors when making a purchase decision and require hybrids to have all the same features as a lamp-based projector of the same lumen output.
  • Most hybrid projector sales are expected to be in three key market segments:
    • Education, where the long life and low TCO is especially prized
    • Business applications, especially ones where the projectors are heavily used
    • Home use where they will be popular for TV, gaming, home theater and other applications.
  • The range of forecasts for hybrid projectors (from our conservative to our optimistic) in the out-years of this study is fairly large. Insight Media sees three major factors contributing to this range:
    • Price and availability of large, direct view displays
    • Lamp lifetime increases in projectors that reduce the need for hybrid technology
    • Speed of the penetration of hybrid technology into the mainstream projection market.

Methodology:

Insight Media used a wide variety of sources of information for this report, including:

  • Communications with a large number of individuals and companies involved in the hybrid and solid-state projection markets:
    • Company visits
    • At Trade shows
    • At scientific/technical conferences
    • Via telephone and e-mail
  • Press releases, white papers and other communications from companies in the business
  • Websites of relevant companies
  • Other news sources, especially including on-line news sources and blogs
  • Published scientific, technical and business-oriented papers and conference proceedings
  • End user feedback, mostly in the form of on-line reviews at sites like Amazon.com, Best Buy, Google, etc.
  • Formal product reviews conducted by Insight Media and others
  • Historical and forecast unit sales data from other market research firms.
    Note: the forecasts in this report are exclusively Insight Media’s and do not necessarily agree with forecasts from other research firms.

Hybrid projectors are expected to spark few new projector sales. Rather, they are expected to cannibalize existing sales of lamp-based projectors. Therefore, forecasts were made by first forecasting the total projection market in the 2000 – 7000 lumen range and then estimating the penetration rate of hybrid technology into this market, based on similar penetration rates in the past. Optimistic, expected and conservative forecasts were generated. Revenue forecasts were based on retail prices of existing lamp-based projectors, the price differential between lamp-based and hybrid projectors and the forecasts for these prices through 2017.

Who Should Buy:

Marketing planners, technology planners, business development managers, senior executives, engineering managers and researchers who are:

  • Manufacturers of optical, electronic and mechanical components for hybrid projectors
    • Including LEDs lasers and phosphors for these projectors
  • Manufacturers of lamp-based projection systems
  • Manufacturers of projection systems incorporating solid-state illumination
  • CE brands with a current or potential interest in lamp-based or hybrid projection systems
  • Retailers, both brick & mortar and on-line
  • Technology development companies and organizations
  • Research institutes and organizations

Deliverable:

The report is delivered as a PDF file under a site license agreement. Follow up questions and limited support is included.

More Information: Insight Media, Chris Chinnock, (203) 831-8464, chris@insightmedia.info.