Insight Media (Norwalk, CT), well known as the publishers of display-related news on its www.display-central.com news portal, has agreed to sell its publishing and advertising operation to Meko, a UK-based news and market research consultancy that has covered the display industry for 20 years. Operation of the Display Central news portal, Display Central marketing and promotional programs, the Display Daily email news service, as well as subscription newsletters Large Display Report and Mobile Display Report will continue with little substantive changes.
“I have full confidence that Meko will continue to provide our readers with the news coverage, analysis and commentary that we have strived to provide all these years,” noted Insight Media President and Founder, Chris Chinnock. “I will continue to be involved with the publishing operation as a Display Daily contributor and sales agent, but much of my focus will now turn toward supporting clients in specific strategic and tactical projects.” The Insight Media team of analysts will remain intact to support these other services.
“One of the key reasons this acquisition was appealing to us was the great reputation that the Insight Media team has in the industry for uncovering and analyzing new and exciting technology – a capability we fully intend to continue,” said Bob Raikes, Managing Director at Meko. “This is an exciting opportunity for Meko to expand its coverage areas and web presence and an area we will be investing in going forward.”
The deal was consummated on July 31, 2014 and a management transition is fully underway.
About Insight Media
Insight Media is a full service display industry consultancy offering strategic services like market research, competitive assessments, business and marketing plans, and investor due diligence, as well as tactical support services like development of sales/marketing materials, promotion and educational materials, events and more. Insight Media also produces the annual Display Summit for thought leaders in the display industry.
Meko is the leading specialist market research consultancy in the European display market. Since 1994, the company has supported the Desktop Monitor, TV and Public Display Markets with news, analysis, data and consultancy.
Insight Media, Chris Chinnock, +1-203-831-8464, firstname.lastname@example.org
Meko, Bob Raikes, +44 1252 835385, email@example.com