Retail ARP for 50- to 54-inch PDP-TVs Drops $250 in May

The most significant impact on the pricing of 50- to 54-inch PDP-TVs for May came from the consumer electronics (CE) retail channel, which in our survey consists of BergerBros, Best Buy, Circuit City, Conns, ElectronicExpress, Electronics Expo, HHGregg, Outpost (Frys) and B&H PhotoVideo. The CE retail channel is one of four channel groups tracked in Insight Media's HDTV Retailer newsletter each month.

In this channel, average advertised pricing fell by over $250 (7%), and the number of brands and models were numerous enough to be significant. As would be expected, value brand Maxent delivers the least expensive PDP-TV at 50 inches - a $2,465 SKU found at Best Buy. However, third-tier Maxent is not the only brand with a sub-$3K model: LG Electonics' 50PX1D is advertised for $2.7K, also at Best Buy. As first- and second-tier 50-inch PDP-TVs being sold at major retailers begin to dip below $3K, it is only a matter of time before the majority of 50-inch PDP-TVs are being sold below the $3K mark.

HDTV Retailer is a subscription-based newsletter published by Insight Media every month. It contains 20-30 pages of news, commentary and analysis on HDTV markets, HDTV products (LCD, PDP and MDTV) plus news about the retail channel. 10-15 pages are devoted to our in-store retailer survey, analysis of retailing and commentary by retailing experts. Another 40-50 pages are devoted to providing pricing data and trend analysis for HDTV products.

For a review of the Table of Contents from the June issue, go to: http://www.insightmedia.info/archive/06-06HDTVTOC.php

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Insight Media (www.insightmedia.info) provides a full array of market research, news, analysis and consulting services for the microdisplay industry, with special attention to projection and near-to-eye products. Tracking the complete supply chain from finished products and distribution to components, microdisplay-based products, technologies, trends and analysis is delivered through newsletters, technology reports, forecasts, conferences and custom consulting activities. Insight Media has developed a world-class team of industry analysts and associates to provide the most comprehensive coverage and analysis of the microdisplay industry has to offer.

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