Insight’s Daily Outlook

Every weekday morning, Insight Media’s Steve Sechrist and Ken Werner have a conference call with Jamie Townsend and Alex Hamilton of IM’s financial analysis partner, Townhall Proprietary Research. We screen the news of the display and consumer electronics industries, and we figure out what matters and how to use it. We do this to help in our editorial process and to support Townhall’s analysis on the financial impact of the news. Now, we’re sharing those insights with a wider community.

Our goal is to simply – and very briefly – tell you what we think is interesting or important from today’s headlines. This is your opportunity to see how we look at events each day and how we judge their impact. It is your chance to get an early jump-start on an important event – with a little guidance from the experts at Insight Media.

Welcome to Insight Media’s Daily Outlook.

Ken Werner
203-831-8464
kwerner@insightmedia.info

Philips Bets on DVB-H Video Cell Phone Market in US

by Steve Sechrist

Steve Sechrist
Projection Industry and
Editorial Expert

December 12, 2005 - Think the Blu-ray / HD-DVD wars are heating up? A second battlefront is emerging at the opposite end of the display spectrum in delivering live DTV signals to millions of next generation cell phones and small hand held devices (Hey Steve Jobs, can you say “LivePOD”). Like the HDTV market, sports programming is likely to drive sales of high profit subscription services and hot new QVGA devices empowered to bring live streaming of sports feeds into the hands of millions of fans—not to mention real-time weather and traffic updates and a plethora of other new (fee based) services.

It’s the delivery network that is yet to be determined with major players lining up on various sides of the playing field—and the DVB-H guys (primarily Nokia, EU adopted standard and Crown Castle) just got a heavy hitter as multi-billion dollar Philips electronics announced a new SIP (system-in-package) TV tuner/demodulator solution that complies with the DVB-H standard and is specifically designed for a US frequency band.

On the other side is the US homegrown Media Flo network from Qualcomm, in a recently announced partnership with Verizon. The new network will supplant the currently available V CAST technology by Verizon, now offering limited delivery here in the US.

The Philips announcement revealed that their SIP solution was made available to the top six handset makers in mid-summer 2005 and the company boasts a low 50mW power requirement, essential in mobile devices. Texas Instruments has also announced they are working on a DVB-H chipset called “Hollywood” (since October of 2004) but the company has yet to make the chips available commercially. Their web site said the chips will ship in early 2006 .

For this market to develop, a convergence of devices, content, and network delivery must take place before mainstream consumers will sign-up. The Philips announcement both paves the way for easy to build—low power devices and places a strong vote for DVB-H networks. Stay tuned for more developments.

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Insight Media (www.insightmedia.info) provides a full array of market research, news, analysis and consulting services for the display industry, with special attention to projection products. Tracking the complete supply chain from components to finished products and the distribution channels, Insight Media follows technologies, markets, business and trends in displays and display-related application markets. Broad coverage is offered through our newsletters and conferences with in-depth analysis available via our reports and consulting services. Insight Media has a world-class team of industry analysts and associates to provide comprehensive coverage and analysis of the display industry.

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