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CES 08 Best Buzz Awards

Custom CONSULTING SERVICES

Insight Media provides a variety of confidential private consulting services serving technology start up to Fortune 50 companies.  These activities focus on strategic and tactical needs of companies and cover all aspects of display technology, components, manufacturing and finished product distribution.  These services fall into the following categories:

•  Technology/IP evaluation
• Supply Chain Investigation/Sourcing
• Market assessment/prioritization
• Market entry strategy development
• Competitive analysis
• Opportunity Analysis
• Business plan development for internal pre-funding or VCs
• Customer/partner/supplier evaluations, introductions & meeting support
• Channel research and planning
• Display and component sourcing support
• Design reviews

Insight Media Strengths and Differentiators

• World-class roster of display experts
  • First-hand knowledge of display markets: technology, products, manufacturing, strategies, business models
• Our analysts:
  • Write our monthly and annual reports
  • Write daily news and commentary columns
  • Organize and moderate conferences
  • Provide strategic and tactical consulting services
  • Are respected display experts with a reputation for educating the industry thru various means
• Primary market data
  • We do not collect primary unit shipment data
  • We do have access to market data thru partnerships
  • We tell you WHAT THE DATA MEANS

Customer Base

• Global Display Industry
• Business-to-Business customers
  • Global customer base
  • R&D, Manufacturing, Marketing, Bus. Dev., Planning
  • Not consumers, some channel
  • Manufacturers/branders of finished CE products
  • Display and component manufacturers
  • International Investment Community
• 800+ customers covering most of display industry

Industry Consulting Examples

• Intellectual Property Expert Witness
• Investor Due Diligence
• Business Plan Review
• Strategic Evaluation
• Tactical Support
• Component Sourcing
• Design Review Services

Intellectual Property Expert Witness

• Insight Media analysts serve as experts for Law firms handling Intellectual Property cases associated with display systems/technologies.
• As part of this process the IM experts:
  • read plaintiff and defendant patents
  • review prior patent art
  • review the non-patent literature
  • advise the lawyers on the implications of the technology described
• Have provided guidance in projection and FPDs

investor Due Diligence

• When working for an investor, Insight Media:
  • Reviews start-up’s technology
  • Critiques start-up’s technical and marketing plans
  • Evaluates potential markets for the technology
  • Assesses the competitors in the start-up’s market
  • Reveals the competitive technologies to the start-up’s design
• Have provided guidance in solid state illumination

Business Plan Review

• We can review the plans of a technology start-up, prior to their seeking outside or internal funding.  The review results can help start-ups improve their business plan and increase the odds of success.  IM can:
• Evaluate the technology, marketing plans and potential markets for the technology
• Identify gaps in their technology plans; offer solutions
• Provide marketing data the startup can use in the presentation to the VCs
• Provide an independent overall review for submission to investors
• Have provided guidance to microdisplay, screen, FPD materials, projection and direct-view display companies

Strategic Evaluation

• Companies seek outside expert advise to review, improve or validate business, channel and technology plans (may not be related to funding)
  • Review company’s value proposition
  • Evaluate proposed business models and market opportunities
  • Make recommendations on strategic direction
  • Validate/improve go-to-market strategies
  • Provide strategic introductions
  • Test product/technology concepts
  • Develop channel strategy and contacts
• Have provided guidance to microdisplay, screen, FPD materials, projection and direct view display companies

Tactical Support

• Specific actions to support business development
  • Review and advise on approaches for customers/partners
  • Help with introductions/meetings set up
  • General advice on business, markets and tactics
• Have provided guidance to companies in materials, illumination, displays

Component Sourcing

• Companies need expert advise in sourcing of components
  • Development/refinement of component specs
  • Evaluation of potential suppliers to meet technical, quality, cost and reliability requirements
  • Support during evaluation, negotiation and procurement phases
• Have provided services to companies in the projection, medical and avionics industries

Design Review Services

• Companies can need outside expert advise on a product design
  • Help with conceptual phase
  • Formal design review and recommendations
  • BOM assessments/validation
• Have provided guidance to companies in the projection industry